Strategy, technology and data to efficiently scale your business
We create customized strategies based on data — reducing risk and maximizing predictability.
At MKS Growth, we offer a full range of data-driven marketing and growth solutions tailored to each client’s specific needs.
Our strategic approach combines advanced technology, data analytics and continuous innovation to transform insights into strategic actions that generate predictable and sustainable growth.
WE OFFER
Technology Integration: Solutions that adapt to existing systems, including CRM and database systems.
- Scalability:Efficient process automations with AI.
- Lead Capture: Optimized strategies for qualified leads through paid traffic and digital tools.
- Brand Strengthening: Increase market recognition and presence with highly engaging videos and creative content.
- Ongoing Support: Continuous monitoring and adjustments to ensure long-term results.
OUR SERVICES
Innovative Techniques to Accelerate Your Business Growth
- Implementation of tailored growth hacking strategies.
- Spotting opportunities for quick growth.
- Ongoing testing and validation to maximize outcomes.
- Boosting operational efficiency and ROI.
Detailed campaign plans to achieve your goals.
- Creation of tailor-made campaigns for your needs.
- Strategies aligned with business goals.
- Increase in visibility and engagement of the target audience.
- Maximization of marketing impact.
Management of paid ads across multiple platforms.
- Creation and optimization of campaigns on: Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads.
- Precise targeting to reach the right audience.
- Maximization of results with effective budget management.
- Continuous monitoring and adjustments to improve outcomes.
Creative materials that capture your audience's attention.
- High-quality graphic design for greater visual impact.
- Persuasive content that attracts and engages.
- Alignment of creatives with the marketing strategy.
- Differentiation of the brand in the market.
Landing pages optimized for conversion.
- Design focused on maximizing conversion rates.
- Clear and appealing incentives for contact and purchase.
- User experience optimized for easy navigation.
- Integration with marketing tools and data analysis.
Continuous monitoring and strategic insights.
- Detailed and customized reports.
- Actionable insights for ongoing optimization.
- Real-time monitoring for immediate adjustments.
- Support from an analyst for strategic decision-making.
Efficient customer relationship management.
- Efficient organization and segmentation of contacts.
- Improved customer retention and satisfaction.
- Automation of processes to increase productivity.
- Integration with other marketing tools.
Automated customer service to enhance user experience.
- Quick and efficient response to customers.
- Optimization of customer service team workload.
- Increased customer satisfaction with immediate responses.
- Personalization of interactions for greater engagement.
Automated communication strategies for lead nurturing.
- Segmented communication for different stages of the customer journey.
- Increased conversion with personalized messages.
- Automation that saves time and resources.
- Maintenance of engagement throughout the sales cycle.
Feedback analysis to adjust your strategies.
- Deep understanding of customer needs and expectations.
- Strategic adjustments based on real feedback.
- Continuous improvement in the quality of services and products.
- Increased customer loyalty based on their feedback.
Presence and engagement on social media.
- Creation of relevant and strategic content.
- Increased visibility and audience engagement.
- Continuous monitoring for performance optimization.
- Strengthening of the brand image on social platforms.
Professional videos for impactful campaigns.
- High-quality video production for various platforms.
- Impactful visual content that strengthens the brand message.
- Increased engagement with creative and engaging videos.
- Integration of videos with digital marketing strategies.
sucess stories
Overview
Beginning in 2022, MKS Marksell—an industrial hydraulic equipment provider—started transitioning from a fully analog sales process to a completely digital sales funnel. At that early stage, they were generating fewer than 30 leads per month and had no ROI tracking data, since no structured digital marketing campaigns were in place. Additionally, cost per lead (CPL) was high, with no clear optimization plan.
Challenges
- High CPL with no historical data or predictability.
- No existing ROI: The company did not measure returns, as there were no effective digital marketing campaigns.
- Lack of digital processes: No CRM or marketing automation tools.
- Goal: Increase monthly lead generation from about 200 to 1,000, reducing the same proportional investment to achieve a positive ROAS asymmetry over time.
Strategy / Approach
- Full Funnel Digitalization
- Implemented CRM and marketing automation to track capture, nurturing, and conversions.
- Built analytics dashboards covering CPL, ROI, and conversion rates, without raising the media budget.
- Brand Positioning & Professional Videos
- Produced corporate and product videos highlighting MKS Marksell’s technical expertise.
- Developed technical content and customer testimonials to attract qualified leads and enhance perceived value.
- Adaptive Strategy & Continuous Optimization
- Daily refinements in targeting, keywords, and creatives to reduce CPL and boost lead volume.
- Chatbots adopted to improve customer service and speed up digital response times.
- Email marketing nurture flows to increase satisfaction, foster lead loyalty, and improve service levels.
- Tested multiple formats (video ads, carousel, remarketing) to enhance conversion rates and ROI.
Results
CPL (Year over Year)
- 2022: Very high CPL, no prior optimization history.
- 2023: Average reduction of 40% compared to the previous year.
- 2024: Additional drop of +50%, totaling around 70–80% less than in 2022.
- 2025: Projected 80–90% decrease overall, supported by a promoters network (referral engine).
ROI (Year over Year)
- 2022: Virtually zero.
- 2023: Average ROI close to 2 (“infinite” growth vs. 0, as campaigns and measurements began).
- 2024: Average ROI around 5 (+150% from 2 in 2023).
- 2025: Expected ROI near 8 (+60% compared to 5 in 2024).
Social Media Engagement
- Instagram: Followers jumped from 900 to around 6,870 (+663%); posts rose from 29 to 353 (+1,117%).
- LinkedIn: Expanded from 50 to approximately 3,600 followers, over 7,000% growth.
- A focus on corporate videos, product demos, and higher posting frequency boosted engagement and brought in more qualified leads.
Key Metrics and Growth in % (Positive Results):
- ROI: Averaged 11.60, increasing each year.
- CPL: Reduced by up to 80%.
- Leads: From 27 per month to 501 per month (+1,755%).
- Revenue: Over BRL 15 million captured via the digital channel during the period.
- Digitalization: More than BRL 20 million in improvements achieved through productivity and operational efficiency gains, thanks to the full digitalization of all business management processes.
Conclusion
Even by keeping the same monthly media investment from 2022 to 2025, MKS Marksell managed to reduce CPL by 80–90% and went from no ROI at all to levels reaching 5 in 2024 and projected 8 in 2025. This asymmetric growth was made possible by the complete digitalization of the funnel (CRM, marketing automation), an adaptive strategy (including chatbots and email nurture flows), and constant campaign optimizations. The arrival of a referral engine further solidifies the approach, indicating sustained expansion in the hydraulic equipment market.
ROI: +1.060%
CPL: -80%
Leads: +1.755%
Revenue: +265%
SUPORT AND MONITORING
At MKS Growth, we offer more than just services—we offer partnership.
We monitor the implementation of your strategies and make adjustments as necessary, ensuring that you are always on the right path to achieving your goals.
request a quote
Ready to Grow?
Contact us to discuss how we can help your company reach new heights of success.
Request a free quote and discover how our solutions can transform your business.